The AYAME Bridal Couture 2026 collection finds its inspiration in the Japanese concept of ikigai - the art of discovering joy in life's moments and one's destined path. Sheer organza, delicate as porcelain; lace motifs like whispered calligraphy; silk clouds floating with embroidered hydrangeas - each design in the collection embodies the promise of new beginnings.

AYAME transcends mere dresses. It offers thirty-five distinct ways to say "yes" - to self, to love, to tomorrow's promise. Each ensemble demands hundreds of hours of devoted handcraftsmanship, where every element carries meaning - from the first thread selected to the final, perfect stitch.
 

Tatyana Kochnova